AboutBellaNicheMerchandising & Consulting
BellaNiche is a retail merchandising and consulting company located in Sonoma County, in Northern California's wine country and serves Sonoma and Napa county tasting rooms.
Owned and operated by retail industry veteran Rose Patton, BellaNiche combines product, environment, and space into engaging and thought-provoking displays to encourage the sale of product. The goal will always be to set your store apart in an exclusive position.
The elements of successful merchandising are:
- Visuals should reflect the principles that underscore the store's image.
- Visuals should create a warm, friendly, and approachable atmosphere for potential customers.
- Visuals should influence the customer's decision to buy.
- Visuals should ensure that the customer has a great "retail experience".
The end result is a creative and stimulating shopping environment which enables lasting impact and recall value.